Dec 20 2019

Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

Even with the availability of new communication tools, I find that email remains the predominant channel for business-to-business (B2B) sales and marketing. But while it feels productive to build your...

Even with the availability of new communication tools, I find that email remains the predominant channel for business-to-business (B2B) sales and marketing. But while it feels productive to build your database and send emails, B2B buyers don’t want to be inundated with irrelevant emails, unsolicited calls or give up their anonymity to find out about your solution.