Jul 30 2019

Pursue B2B Prospecting As If It Were A Dance

John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we...

John Michael Montgomery sang it best: “Life’s a dance. You learn as you go. Sometimes you lead. Sometimes you follow.” In the world of business-to-business (B2B) marketing and selling, we probably need some help knowing when to lead and when to follow.