Nov 29 2021

Product-led growth and signal substitution syndrome: Bringing it all together

A few years back, my former colleagues and I at SiriusDecisions introduced what we called the Intent Data Framework (IDF). About a year ago, we updated the model to include...

A few years back, my former colleagues and I at SiriusDecisions introduced what we called the Intent Data Framework (IDF). About a year ago, we updated the model to include non-behavioral signals and called it the Buyer Signals Framework (BSF). Already, it’s clear we left something out of the IDF and even BSF: product-led growth.