Nov 15 2021

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

Identifying and understanding customers in the digital sphere is getting much tougher. Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it...

Identifying and understanding customers in the digital sphere is getting much tougher. Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads.