Jul 27 2022

It’s Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create...

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create compelling content targeted to the right personas, then use all buying signals — both anonymous and known — to prioritize opportunities for their teams and adopt a more modern approach to B2B revenue generation.