Sep 08 2022

Is it Time for a Zero-Based Budget? A CMO’s Perspective

As companies grapple with adapting to a rapidly changing economy, I’m reminded of a Warren Buffett quote I heard years ago: “You don’t find out who’s been swimming naked until...

As companies grapple with adapting to a rapidly changing economy, I’m reminded of a Warren Buffett quote I heard years ago: “You don’t find out who’s been swimming naked until the tide goes out.”