Nov 04 2021

How CMOs Can Have Their Biggest Impact in 2022

A couple of years ago, I made a small shift to my title that has had a big impact on my career. Instead of calling myself a Chief Marketing Officer,...

A couple of years ago, I made a small shift to my title that has had a big impact on my career. Instead of calling myself a Chief Marketing Officer, I dropped the -ing and started calling myself Chief Market Officer. It may seem like a small change, but in reality it marked a major transformation: I went from being seen as a doer of marketing activities to being respected as an expert on the market.