Jan 27 2022

B2B Selling Is Never Going Back to How it Was — But Not Because of Covid

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling?...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the past? When will employees return to the office? (That last one has gotten so much ink that it has earned its own acronym — RTO — and we all recognize it.)