Feb 04 2020

ABM Is Like Throwing A Surprise Party

My introduction to marketing came when I was an ambitious account executive in desperate need of pipeline, so I began throwing my own field marketing events all over the country....

My introduction to marketing came when I was an ambitious account executive in desperate need of pipeline, so I began throwing my own field marketing events all over the country. Couple that with a former CEO of mine who, I swear, was an event planner in a past life (he was that into the details) and the experience of building a brand almost solely based on throwing the best “rager” at Dreamforce, and my mother-in-law’s assessment is pretty right on. But those are stories for another day.