Nov 15 2021

6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

With an 85% retention rate and an unforgettable rider experience, SoulCycle has mastered the art of brand loyalty and community. This piece by Latane Conant, CMO, 6sense, examines the lessons...

With an 85% retention rate and an unforgettable rider experience, SoulCycle has mastered the art of brand loyalty and community. This piece by Latane Conant, CMO, 6sense, examines the lessons we can learn from SoulCycle to build a brand that embodies enthusiasm, loyalty and evangelism.