Jul 18 2022

12 Psychological Principles for Super-Persuasive Sales Outreach

Crafting attention-getting content is a superpower for salespeople and BDRs. With only one chance to make a good first impression, that outreach is important. And potentially costly. Writing expert Josh...

Crafting attention-getting content is a superpower for salespeople and BDRs. With only one chance to make a good first impression, that outreach is important. And potentially costly. Writing expert Josh Bernoff claims poor writing costs U.S. businesses $396 billion annually.