As ABM continues to gain adoption, the biggest challenge is the ability to scale beyond a handful of target accounts. According to Forrester, improved application of AI, data mastery, and a clear “next-best-action” vision are key to achieving ABM at scale.
Leading vendors in this category arm B2B insights pros with the guidance and automation required to make significant strides toward personalized experiences at scale, with analytics and insights being key drivers of success.
6sense is one of two vendors that lead the pack and received the highest score in the Current Offering category.
6sense’s solutions offer pervasive AI, data mastery, and the ability to turn insight into action via the 6sense Account Based Orchestration Platform, powered by AI.