“Alexa, Who is In-Market for My Product Today?”

I can guarantee that 80% of you have at least one AI-powered gadget in your household. The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of [...]

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

Forrester has just released The Forrester WaveTM: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, [...]

5 Essential Tools for Your Salesforce Account-Based Marketing Cloud

For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, [...]

Data: The New Business Currency in a Digital World – B2B ESP

The premier predictive intelligence summit, B2B ESP is one week away! As a continuation of our latest blog series, we took the pulse of the current state of personalization, the buyer lifecycle [...]