Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far [...]
How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense
With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions [...]
The premier predictive intelligence summit, B2B ESP is only three weeks away! To get ready for the event, we wanted to take the pulse of the current state of big data, predictive intelligence and [...]
Hiring top talent while helping address some of the worlds biggest problems.
It is past time that marketers develop the ability to use data to connect their campaigns with ROI in a language the C-Suite understands.
Amanda Kahlow, 6sense CEO and founder, has earned a spot on FierceCMO’s list of “Women to Watch in B2B Marketing.”
In her piece, What B2B CMOs Will Face Tomorrow – 5 Emerging Trends, Christine Crandell outlines five trends identified in a recent Marketo-commissioned CMO survey. The two trends that caught our [...]
Content is still king, according to a recent survey of 100 CMOs (B2B and B2C) conducted by IBM and the CMO Club. And that’s where the dollars will go. The study looked to measure CMOs future [...]
Sean Callahan was previously a marketing director at Bizo and an editor at Crain Communications. With Russell Glass, he co-wrote “The Big Data-Driven Business: How to Use Big Data to Win [...]
On July 8th at INmarket, we’ll be asking a panel of leading B2B CMOs from various industries to give us a glimpse into their worlds. Forrester analyst, Laura Ramos, will ask them to reveal what [...]