“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

Blurred Lines: B2B Marketers Take a Page from B2C Tactics – B2B ESP

B2B ESP has finally arrived! The premier predictive intelligence summit of the year is tomorrow and we can’t wait to hear from some of the greatest minds in modern marketing and sales! As the [...]

How to Be a Social Selling Leader

I’m a believer in the power of relationships. That’s why when I attended LinkedIn Sales Connect forum last week in Las Vegas, my number one goal was to meet in person and learn from some of the [...]

3 Questions You Should Answer Before Using Predictive Intelligence

Last week Bernard Marr spoke to the heart of the big data dilemma in his piece for Forbes: Big Data: Too Many Answers, Not Enough Questions. “Data on its own is meaningless. Remember the [...]

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