If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]
B2B ESP has finally arrived! The premier predictive intelligence summit of the year is tomorrow and we can’t wait to hear from some of the greatest minds in modern marketing and sales! As the [...]
The best B2B marketing teams all have one thing in common: they treat the sales team as one of their clients. Learn how this approach can change your ability to drive revenue.
A look at 5 recommendations from SiriusDecisions' Kerry Cunningham for rolling out predictive intelligence into your sales development.
The relationship between sales and marketing is often contentious, and here’s why. Marketing and sales are accountable for different metrics, have different best practices, speak different [...]
How B2B companies are using predictive intelligence to uncover prospects who are doing relevant research outside your website.
Last week Bernard Marr spoke to the heart of the big data dilemma in his piece for Forbes: Big Data: Too Many Answers, Not Enough Questions. “Data on its own is meaningless. Remember the [...]