A Lively Discussion with Olivier Thierry on Mastering AI-Powered ABM to Increase Sales

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. The premise of the session was that ABM is incomplete without predictive [...]

“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

Blurred Lines: B2B Marketers Take a Page from B2C Tactics – B2B ESP

B2B ESP has finally arrived! The premier predictive intelligence summit of the year is tomorrow and we can’t wait to hear from some of the greatest minds in modern marketing and sales! As the [...]

How to Be a Social Selling Leader

I’m a believer in the power of relationships. That’s why when I attended LinkedIn Sales Connect forum last week in Las Vegas, my number one goal was to meet in person and learn from some of the [...]

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