“Alexa, Who is In-Market for My Product Today?”

I can guarantee that 80% of you have at least one AI-powered gadget in your household. The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of [...]

Where’s My Demand?

“Where’s my demand?”, said the VP of Marketing of a HR management software company at a prospect meeting last week. “And while you’re at it, can you tell me: Which accounts are out there [...]

6 Keys to Unlocking Demand Throughout the Waterfall feat. SiriusDecisions

There’s no doubt that the marketing world is an ever-changing landscape, with new flashy technology at every turn, a trendy methodology released every other day and “magic bullets” left and [...]

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

Forrester has just released The Forrester WaveTM: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, [...]

“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty’s unveiling of the Next-Generation Demand Waterfall. [...]

5 Essential Tools for Your Salesforce Account-Based Marketing Cloud

For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, [...]