There’s no doubt that the marketing world is an ever-changing landscape, with new flashy technology at every turn, a trendy methodology released every other day and “magic bullets” left and [...]
If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]
If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty’s unveiling of the Next-Generation Demand Waterfall. [...]
Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” [...]
For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, [...]
B2B ESP has finally arrived! The premier predictive intelligence summit of the year is tomorrow and we can’t wait to hear from some of the greatest minds in modern marketing and sales! As the [...]
The premier predictive intelligence summit, B2B ESP is one week away! As a continuation of our latest blog series, we took the pulse of the current state of personalization, the buyer lifecycle [...]
6sense CEO and founder Amanda Kahlow shares her insight and actionable strategies for understanding, implementing and measuring predictive-powered ABM.