For OneSource Virtual, a trusted Workday partner for deployment, maintenance, payroll services and more, sales adoption of new technology seems to be a breeze. But under the hood, you’ll see its success today comes from establishing the proper foundation between sales and marketing teams, a deep understanding of data, and effectively operationalizing how to leverage those key insights across the entire revenue team.
Learn from Cay Gliebe, SVP of Marketing, and Mitch Katseanes, Director of Global Demand Generation, about how the OneSource Virtual team exemplifies an organization going all-in on the RevTech Revolution. In this session, you’ll hear all about how:
- The OneSource Virtual revenue team leverages account insights to fully power its demand engine
- Sales adoption of new technology goes beyond education — it’s about showing value, proof points, and how to action the data and insights
- To leverage data and insights to revolutionize your go-to-market strategy