Creating successful B2B communities doesn’t happen by accident. Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow.
Are you looking for the right way to build a B2B community? We’ve just published an ebook from 6sense CMO Latané Conant that can help. It’s (rather awesomely) titled Want to Build a Successful B2B Community? Take a SoulCycle Class, and in it, Latané provides several must-know rules to successfully create and curate B2B communities.
Here’s a quick look at one of those mission-critical mantras:
Never Go It Alone
The word “community” itself connotes coming together — and that doesn’t just apply to the community members. To give your community a more valuable and insightful experience, partner up with other brands or leaders who can help you offer your members more. Maybe they serve the same audience, but in a different way.
For example, if your community is geared toward CMOs, look for partners that can address topics of interest to them, like leaders who help execute terrific marketing campaigns or folks who can provide cutting-edge thinking on emerging business trends (such as product-led marketing).
These partners can bring a perspective and expertise to the table that you don’t, and vice versa.
Check Out the Ebook
Building community is difficult, takes a lot of work to do correctly, and doesn’t necessarily produce immediate rewards. But according to Latané, it’s absolutely worth it.
If you’re ready to learn the rest of the rules for building a successful B2B community, check out Want to Build a Successful B2B Community? Take a SoulCycle Class now.
