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Our New Ebook: The State of B2B Marketing

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Marketing has changed; that’s no secret. But what does that mean for you?

We surveyed 120 marketing leaders and assembled their best tips, hints, and ideas in our free ebook: The State of B2B Marketing: Lessons and Insights From Today’s Top-Performing B2B Marketers.

This ebook lays out where B2B marketing is today, as well as sharing secrets from top B2B marketers about:

  • Goals and metrics
  • Marketing technology
  • Pipeline responsibilities

Learn From the Best

The changing state of B2B marketing means you have the opportunity to think and act new, big, and modern. 

The State of B2B Marketing discusses what that can mean — from segmentation and spreadsheets to data and video.

The best marketers drive ROI upwards of 7x. What’s their secret? Well, there’s more than one, actually. 

But here’s a sneak preview: Two-thirds of the marketing leaders we surveyed said driving revenue was their primary goal. But the top marketers are 28% more likely to say responsibility for revenue is what matters most.

How They Do It

But where marketers put their focus doesn’t give us all the answers.

Check out The State of B2B Marketing to learn:

  • Which KPIs matter (hint: it’s not MQLs)
  • Their favorite GTM strategies
  • What’s in the best martech stacks

These top performers have a lot of knowledge to share about what works for them and what can work for you.

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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