Today, marketers have access to a wealth of tools that can help them achieve their goals with greater accuracy. This is why having the right technology stack is essential. It allows you to target your efforts and hone in on realistic opportunities backed by data.
We’ve previously discussed what technology stacks are and why they are so important. Now, let’s take a look at seven types of tools that are necessary for any marketer.
Seven Types of Tools
1. Conversion Rate Optimization (CRO)
This is the process of optimizing your website’s content to help attract visitors who are more likely to convert. You can either leave this to the experts, or you can employ a CRO tool to make the job easier.
Google Analytics is a great tool for this, as it helps you understand your audience better and gives you indicators on how to improve your site’s conversion rate.
HotJar provides detailed insights into user behavior, while Optimizely allows you to test different strategies, interfaces and experiences across different audiences.
You can also use Google PageSpeed Insights to analyze page speeds and make sure your users have a smooth experience.
2. Customer Relationship Management (CRM)
Keeping your customers happy and ensuring it stays that way is an important part of any marketer’s strategy. CRM tools make it easy to manage and record interactions and keep track of important customer information.
HubSpot CRM, Salesforce and Microsoft Dynamics are all great choices.
3. Marketing Automation
Marketing automation tools manage and automate various marketing processes, making your job much easier. Marketo is a great automation tool that allows you to track marketing campaigns from start to finish. You can also consider leaders like Pardot and HubSpot Marketing Hub.
4. Content Management Systems
Content Management Systems (CMS) are essential for any marketer. They allow you to create and manage content with ease, making it easier to keep your website up-to-date. WordPress is the most popular CMS around, and is perfect for managing both small and large sites. Popular alternatives include Joomla and Drupal.
5. Email Marketing
Email marketing is a great way to reach out to potential customers and keep in touch with your existing ones. Tools like MailChimp allow you to create beautiful emails and track their performance. Constant Contact and Campaign Monitor are worthy alternatives.
6. Social Media Management
Social media is a great way to reach out to potential customers and engage with your existing ones. Tools like Hootsuite allow you to manage all your social media accounts from one place, as well as track their performance. Alternatives include Sprout Social and Buffer.
7. Analytics
Analytics tools allow you to track and analyze the performance of your website and marketing campaigns, helping you make data-driven decisions. While Google Analytics is the most popular analytics tool around, there are alternatives including Adobe Analytics and Kissmetrics.
Having the right technology stack is essential for any marketer. By arming yourself with the right tools, you’ll be able to target your efforts and hone in on realistic opportunities backed by data.
