January 2022 6sense Product Update: Clearer Insights, Fewer Clicks, More Pipeline

3 minutes
Jan 20, 2022
Company

It’s a brand-new year! That means new goals, new revenue targets, and powerful new 6sense tools to help your Go-To-Market team accelerate pipeline and win more deals. We’ve released a...

It’s a brand-new year! That means new goals, new revenue targets, and powerful new 6sense tools to help your Go-To-Market team accelerate pipeline and win more deals. We’ve released a product update to multiple areas of our industry-leading account engagement platform, and want to tell you all about it!

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. For your GTM team, that means every touchpoint counts. They must deliver memorable experiences that inspire buyers to act. 

To help align GTM teams closer to revenue, our January 2022 product release brings marketers even closer to where sellers work. It brings significant enhancements to our Sales Intelligence capabilities and other important updates.

Let’s take a closer look:

For Sales Teams

Always Be One Step Ahead

Give your sales teams the unfair advantage of being a step ahead of the buyer. Our new Recommended Actions Dashboard uses AI to recommend specific actions for each seller across their territory and puts every action only a couple clicks away.

Prospect at Scale Without Losing Personalization

Sellers can organize bulk outreach based on criteria that’s relevant to their messaging, such as persona, buying stage, vertical, or title. Now you can personalize outreach in a scalable way.

Eliminate Noise and Focus On the Right Stuff

Customizable alerts give you control over which intent signals you’d like teams or individuals to be notified about, based on what’s most relevant to their specific territory or targets.

For Marketing Teams

Your 6QA, Your Way

6sense Qualified Accounts (6QAs) deliver better results than the traditional MQL-based approach by using 6sense AI to qualify accounts. Now you can customize 6QAs, adjusting buying stages and including logic for additional custom activities separately for each product and segment of your business.

Make Better Contact Purchases

You can now leverage new filters to better prioritize contact purchases by new relevancy criteria within orchestrations. Contact purchases can also be prioritized based on hot locations, and tiered title levels and functions.

Slintel Data as a Contact Provider

Slintel has been added as a contact provider, and a subset of Slintel’s database will now be available for contact acquisition use cases supported by 6sense orchestrations and 6sense Sales Intelligence.

Learn More About 6sense

With this powerful product update, there’s never been a better time to become a part of the 6sense family. These enhancements further help B2B organizations achieve predictable revenue growth with an intuitive platform that leverages AI, big data, and machine learning.

Want to learn more about us and what we do? Take a spin around our site to:

And you can always contact us with questions or to see 6sense in action. Here’s to a happy and prosperous new year!