Are you a sales leader looking for a way to optimize your cold prospecting emails? In this article, we’re here to help!
We’ve worked with a lot of companies in the HR space, from recruitment to assessment platforms to staffing companies, and have seen some great results from the templates they’ve used.
We’ve distilled the key elements from these success stories into five cold prospecting email templates. With a few simple tweaks, you can make these templates your own and start seeing incredible results.
But before we dive into the templates themselves, let’s take a look at the bigger picture.
Maximizing Open, Response, and Demo Rates
Cold emailing is just one tool under your belt. As a sales rep, you want to make sure you’re also reaching prospects on other channels like LinkedIn, Twitter, Medium, Youtube, Instagram, or Facebook. Adding someone on LinkedIn before sending out an email can have a positive effect on your open and response rates.
It’s also necessary to remember the importance of your subject line. Even the most carefully crafted email template won’t do you much good if your subject line isn’t enticing enough to cause your prospects to open the email.
Finally, while you want to be creative and eye-catching in your emails to stand out, don’t forget to practice good email etiquette.
The HR space is crowded with plenty of companies vying for the same prospects, so it’s more important than ever to stand out.
Here are five email templates that have worked well for us. Let’s take a look below.
Initial Outreach Email Templates
Template #1
Intel Used: Open reqs in the company and customers in their space who’ve adopted your product
Hi {!Name},
I was looking for the best person to get in touch with at {!Company} for initiatives that significantly improve recruitment processes. I noticed that you are the {!Designation} and thought you might be the right person to write to.
{!Company} has {!Number} open positions currently, going by the careers page. {!Your Company} is software automation for recruitment — it speeds up hiring by 3x. With your large hiring targets in mind, I think we could be of tremendous help.
Thank you for reading this far. In case this interests you, I’d love to give you a live demo and see if there is a fit for our solution with your team. Just let me know a good day/time and I can set us up a call!
Thanks, {!Your name}
PS: Feel free to explore our website. Our customers include X,Y, and Z among {!Number of customers} others.
Template #2
Intel Used: Applicant Tracking System used by the prospect’s organization
{!Name},
Just noticed that your team uses {!ATS name} as the primary ATS to help close {!Open Reps} open requisitions. We help companies like X,Y, and others with an onboarding automation platform that integrates with your ATS.
Would love to understand your hiring priorities for the year and discuss more about how we can help save time for your TA folks! Let me know what time works best.
Thanks {!Your name}
Follow-Up Email Templates
1st Follow-Up Email
Template #1
Intel used: Open requisitions in the company and external stats to justify statement
Hi {!Name},
I’d written to you a few days ago and I’m sure you’ve had your hands full. I gather from the careers page that {!Company} is looking to fill {!Number} positions in the U.S. alone. We figure it takes about eight interviews per req, so that’s about {!Interviews} which involves a lot of scheduling, back and forth and following up, taking at least {!Hours} hours of time every month (here’s an article with the stats).
I’m enclosing a short overview of {!Your Company} can help. In case this looks interesting, I’d love to have a chat. Is there a time that works for you this week?
Best, {!Your name}
Template #2
Intel used: Fiscal year
{!Name} I see that you are approaching the end of your fiscal year. Are you looking to equip your team with tools that can automate your recruitment processes? Our platform does {!Task} faster and more reliably than a human. It saves a tremendous amount of time, provides a better candidate experience, and can lead to hiring 3x faster. Let me know!
Best, {!Your name}
Conclusion
We hope these templates help you get started crafting the perfect cold prospecting emails for your B2B sales team. Remember to be creative, eye-catching, and actionable in your emails, and don’t forget to make your presence felt across multiple channels.
Good luck!
