A Recap of a Recap? Check Out These Recaps of Our Recent ‘Austin Recap’ Virtual Event

3 minutes
Jun 28, 2022
Company

Our customers and partners are smart.  They know: What revenue team strategies win you a Forrester award How to find the marketing silver lining of a COVID-based B2B shift Why...

Our customers and partners are smart. 

They know:

  • What revenue team strategies win you a Forrester award
  • How to find the marketing silver lining of a COVID-based B2B shift
  • Why data and enablement are the key to 152% growth in closed wins
  • Which plays keep revenue rolling when corporate headcount quintuples
  • When it’s time to move from ABM to ABE (and how to do it!)

We rounded up six presentations from our recent 6sense Austin Recap event and we’re ready to share all the best secrets with you. (For our event, we invited presenters from the best-attended presentations at Austin’s Forrester B2B Summit in early June.)

Dive in right now, or take a look at the highlights:

6sense Customers

Fireside Chat with FARO & Jeannine Crispino

What kind of revenue team wins a Forrester award?

This one right here: FARO Technologies walked away with the 2022 Return on Integration Award at Forrester’s B2B Summit. 

6sense’s Jeannine Crispino chatted with Kate Kirwan and Lisa Cole from FARO Technologies about a big business shift that turned them into big winners.

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Watch the presentation

Exploring the Silver Lining: Digital Transformation post-COVID

Trend Micro didn’t just weather the COVID storm — it harnessed the power and transformed its revenue team.

Ashleigh Ford from Trend Micro explained how the company used a new B2B landscape to rethink marketing, make better use of data, and align with sales and customer success in a new way.

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From “Guess” to “Yes!” — Tipalti’s 6sense ABX Journey

How do you take guesswork out of prospecting? One word: data.

ABM Manager Peter Tarrant explained how Tipalti empowers its team with 6sense data, leading to 152% growth in closed won opportunities.

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6sense Partners

How 6sense is Enabling Hyper-Growth with Mediafly

Going from 200 to 1,100 employees is hyper-growth.

6sense kept revenue team momentum during that explosive growth thanks to our partnership with Mediafly

Jodie Jansen from Mediafly talked to 6sense’s Mark Ebert and Sean Goldie about how revenue enablement removes friction across the buyer’s journey while boosting engagement, revenue team ramp time, and seller productivity.

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Building A Next-Gen Revenue Engine with People.ai

With more than 60% of the buyer’s journey happening online, how are revenue leaders supposed to make an impact?

Mariana Prado Cogan of People.ai spoke with 6sense’s Kerry Cunningham and Saima Rashid about building a data-first, customer-centric approach to unlock the next era of enterprise growth.

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Game-Changing ABE Strategy Using Drift

“It’s six times more expensive to acquire a new customer than it is to retain your existing customer,” says Waseem Kawaf of STANLEY Security in this conversation with Justin Keller of Drift.

By shifting from ABM thinking to Account-Based Experience thinking, STANLEY is powering big pipeline. You can too.

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