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Mark Twain looks out a window while holding a smoking pipe

Compelling Quotes About Data

3 minutesData Management

Data drives most of what we do today — we gather information about a certain topic, then make a decision based on that information. From buying a new car to...

Five people smile during a sales meeting.

Guest Post: Connect Your RevTech Stack for New B2B Buyer Journeys

5 minutesData Management

Your RevTech stack has been carefully crafted to support and facilitate your customers’ buying journeys. Only here’s the thing: Too many RevTech stacks are frozen in a different era, one...


You’re Ready for 6sense, but Your Buying Team Isn’t There Yet. Here’s Some Help.

4 minutesAccount-Based ExperienceDigital MarketingSales Effectiveness

Here's the scenario: You've seen how 6sense boosts ROI and makes it easier for sales and marketing teams to hit goals. You’re ready to bring that power to your business. But first,...

How Banks Can Use Intent Data to Find New Customers

How Banks Can Use Intent Data to Find New Customers

3 minutesPredictive Analytics

6sense can tell revenue teams who their potential customers are, as well as when they are ready to buy. These predictions are so powerful, in fact, that revenue generation is...


Experience the Delightful Visuals (and Some Tunes!) from Our Breakthrough Conference

6 minutesCompany

It’s hard to effectively express just how amazing attending 6sense’s customer conference Breakthrough can be. The dozens of value-packed customer sessions … the announcements of new groundbreaking 6sense capabilities …...


The Winners of the 2022 6sense Breakthrough Awards

8 minutesCompany

6sense helps our customers Proceed With Confidence in any climate, but as we planned this year's Breakthrough customer conference, it became clear that we needed to rethink elements of our...


New Capabilities and Amazing Customers: A Recap of Day 2 at 6sense’s ‘Breakthrough’ Event

8 minutesCompany

Editor's note: This is the second of two Breakthrough 2022 daily recaps. You can find the first recap here. Yesterday, we detailed just some of the incredible stories of transformation...


Welcome to ‘RevCity,’ 6sense’s Fun and Friendly New Customer Community

3 minutesCompany

Editor's Note: Heather Foeh is 6sense's Senior Director, Customer Marketing and Communities. Community. Call me silly, but I’ve always liked the way that there are two m’s in the middle...


September 2022 6sense Product Update: Conversational Email, Contextual Targeting, and Campaign Forecasting

4 minutesCompanyDigital Marketing

A recent report from Boston Consulting Group (BCG) revealed that B2B companies lose $2 trillion every year due to inefficient and wasteful sales and marketing processes. To help organizations become...


Customers Proceeding With Confidence: A Recap of Day 1 at 6sense’s ‘Breakthrough’ Event

8 minutesCompany

Editor's note: This is the first of two Breakthrough 2022 daily recaps. You can find the second recap here. Yesterday was the first full day of 6sense’s annual customer conference...

Financial Services

Why Financial Services Firms Are Turning to ABX 

4 minutes

FinServ spends nearly $20 billion a year on online advertising — more than almost any other industry.   Given this massive level of investment, these organizations are also seeking ways to...

Data management

How Manufacturers Can Ensure Their Critical Data is Accurate and Insightful

4 minutesData Management

The age of digital transformation has arrived and brought a wealth of tools to help manufacturers store information about their customers and prospects. But if your company is like most,...