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Book Signing At B2B Marketing Expo
Marketing

B2B Marketing Expo: Uncertainty Breeds Marketing Innovation

3 minutesAccount-Based Experience

Hot on the heels of our trip to The Global ABM Conference, 6sense’s EMEA team descended on Europe’s leading marketing event, B2B Marketing Expo. As headline sponsors, we were proud...

Two Marketers Explore Keywords As They Build Intent Tracking
Marketing

How to Use Non-English Keywords to Uncover Demand In New Markets

3 minutesAccount-Based ExperienceDigital Marketing

If you’re entering new markets, or building a business case to do so, the ability to uncover demand and see which customers are primed to buy creates immediate momentum.  An...

Manufacturing CMI report
Marketing

The Challenges and Benefits of Content Marketing for Manufacturers

2 minutesDigital Marketing

The manufacturing industry has big opportunities to improve its content marketing strategies — while also reaping the rewards that come with a well-executed content strategy — according to a report...


More Accurate Demand Forecasting Can Protect Your Manufacturing Supply Chain
Marketing

More Accurate Demand Forecasting Can Protect Your Manufacturing Supply Chain

4 minutesPlanning & Forecasting

Just-in-time inventory manufacturing provides huge benefits by reducing overhead, preventing overstocking, and creating a leaner, more efficient business. But this approach relies on accurate demand forecasting to ensure you’re optimizing...

Form Fills
Marketing

The Global ABM Conference & Census: Trending Topics

3 minutesAccount-Based Experience

The findings of this year’s ABM Census were a hot topic at The Global ABM Conference in London — and some of the results were startling. Stefano Iacono, 6sense’s European...

Woman looking
Marketing

You’ve Done the Work to Build a Sustainable Business, Now Find the Buyers That Care

3 minutesDigital Marketing

73% of buyers will change their purchasing habits to reduce their negative impact on the environment, according to a McKinsey survey. Organizations within the S&P 500 that actively invest in...


Marketing

6sense’s New Conversational Email Tool Increases Engagement, Conversions and Sales Efficiency

4 minutesDigital MarketingSales Effectiveness

Seventy-one percent of qualified leads never receive a follow-up after converting. That’s a nightmare statistic, representing a sobering amount of lost opportunity. And those lost opportunities impact most sales organizations....

Industry-Based Benchmarking Offers Best Insights Into Marketing Effectiveness, Our CMO Writes
Marketing

Industry-Based Benchmarking Offers Best Insights Into Marketing Effectiveness, Our CMO Writes

2 minutesDigital Marketing

How do marketing teams measure their success? Since marketing encompasses so many functions, it can be difficult to get an accurate picture of performance.   Most marketing leaders rely on measurement...

An Easy, Immediate Way for Financial Services Orgs to Boost Marketing ROI
Marketing

An Easy, Immediate Way for Financial Services Orgs to Boost Marketing ROI

4 minutesAccount-Based ExperienceDigital Marketing

Companies in the financial services sector considering an account-based marketing approach are often wary about the amount of time and effort it will take to generate meaningful results. Switching to...


Fixing Gaps
Marketing

For Environmentally and Socially Sustainable Manufacturers, It’s Time to Find Buyers Who Care

4 minutesAccount-Based ExperiencePredictive Analytics

Today’s buyers increasingly favor businesses that embrace a model of societal or environmental sustainability. For instance: Organizations within the S&P 500 drive 18% more revenue when they actively invest in sustainable practices...

Rethink
Marketing

You’re Ready for 6sense, but Your Buying Team Isn’t There Yet. Here’s Some Help.

4 minutesAccount-Based ExperienceDigital MarketingSales Effectiveness

Here's the scenario: You've seen how 6sense boosts ROI and makes it easier for sales and marketing teams to hit goals. You’re ready to bring that power to your business. But first,...

Marketing

Rethinking Your Marketing Metrics

7 minutesAccount-Based ExperiencePlanning & Forecasting

We’re going to put it bluntly: a lot of common B2B marketing metrics are BS. Sure, they tell you something about how someone engaged with a piece of content. But...