“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 [...]