Vasu is a passionate, purpose-driven executive with a big-picture perspective for how marketing can help businesses grow revenue and get brands into the consideration set. Currently she is Vice President, Corporate Marketing at Brocade, where she focuses on driving preference and demand for the company’s networking solutions. Vasu also leads the mission to raise global awareness for Brocade as a disruptive, leading networking brand. Her core responsibilities include Global Brand, Corporate Communications, Strategy, Analytics, Operations, and Brand-to-Demand Marketing.
Vasu has 18 years of experience in the technology industry across diverse areas such as marketing, strategy, communications, general management, partnerships, and engineering. Prior to joining Brocade, she served as Chief of Staff to LSI’s CEO and was Head of Strategic Initiatives and Marketing.
In that role she focused on transforming LSI from an old ingredient brand to a leading data center solutions brand, ultimately playing a pivotal role in the integration of LSI into Broadcom (a $6.6B acquisition). Before that, she spent 14 years at Intel in a variety of leadership roles spanning general management, marketing, strategy, and engineering, across the Mobile, IoT and Personal Systems business groups creating new markets and products.
Vasu is passionate about building businesses and empowering people. She is an ardent believer in human-centric marketing and its role as a growth engine for the company. Vasu specializes in driving growth through connected brand-to-demand marketing, differentiated business strategies, new markets identification, authentic brand experiences and modern data-driven methodologies.