Head of Market Development
Frannie is responsible for helping evangelize the 6sense brand for B2B marketers and help position the brand as the leader in the predictive intelligence space.
Frannie brings 25+ years of industry experience as an accomplished sales, marketing, and media executive with a reputation for being a catalyst in driving success. She has a special gift for building long-lasting relationships and serving the needs of her clients.
Frannie most recently was vice president, strategic solutions at eXelate, until its recent acquisition by Nielsen. Frannie helped build marketer success for eXelate’s software platform, helping make eXelate – as a whole – more valuable and ripe for acquisition. She helped marketers elevate their path to success by developing data-driven, cross-platform, technology-based strategic solutions.
Prior to joining eXelate, Frannie spent three years as the director, marketplace development for Bizo, until its acquisition by LinkedIn. Frannie helped build Bizo’s data solutions practice, and lead the company’s spike in awareness and resulting revenue with her data-driven, integrated marketing approach for brand clients.
Before joining Bizo, Frannie spent 14+ years at gyro, where she led its global media strategy practice and grew media revenue more than 250 percent. Previously, she founded ProMedia and began her career at Wyse Advertising.
Frannie’s professional passion correlates to her personal life as well, where she is a group fitness instructor and boxing trainer. Her favorite food is popcorn sprinkled with dark chocolate chips, and – if you cannot find her at her desk – be sure to check the gym!