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6sense Predictions Will Now Be Available for Marketo ABM Platform

The new integration gives priority to existing accounts while allowing discovery of new ones. The scores from 6sense provide Marketo users all the information necessary for enhancing personalization—including account location within the purchase cycle, the kinds of products that interest them, and the chances of purchase and suitable time.

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Why Do Marketers Struggle to Do Analytics Well?

Amar Doshi, VP of Product at 6sense said marketing can’t operate in a silo if the enterprise wants to be successful at data-driven marketing. It takes a team that includes resources across the organization to work together. This team focus can take the pressure off marketers because it means involving BI analysts and IT, as well as marketing and other areas of the company, to find the right answers.

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6sense’s Amanda Kahlow on Values that Stick

For Amanda Kahlow and 6sense, one of the most important aspects of the company is its culture. The values of the company have been baked into the operations of the team, how it interacts with itself and its customers. Kahlow says it boils down to family — an acronym for fun, accountability, mindfulness, integrity, love and yes.

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Predictive intelligence software helps align marketing, sales teams

By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back. Being able to find potential leads is the foundation of sales. Being able to predict which leads will turn into customers is starting to look like the future of sales Predictive intelligence software is gaining traction as marketers and sales reps turn their attention to collecting data and predicting if it indicates a potential sale.

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6sense Introduces SearchSense to Uncover Searches Made by Key B2B Organization Leaders

6sense has announced its introduction of SearchSense, a tool that unveils the key searches entered by buying committees and decision makers of B2B organizations across online channels. SearchSense is the only martech tool with this unique capability and delivers exceptional insights to B2B sales and marketing teams on the buying activity levels.

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6sense Launches SearchSense to Reveal Which Companies Are Conducting B2B Searches

The San Francisco-based company announced today the launch of SearchSense, which it says is the “only solution able to reveal” which companies are conducting specific searches. That is, not only the volume of a specific set of search terms, but which firms are looking for the things that interest 6sense’s clients.

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6sense Launches New Tool Aimed at Decoding Buyer Timing

Predictive intelligence tech company 6sense has launched a new solution that could help marketers solve the problem of understanding buyer timing – and connect with buyers when they’re ready to make that purchasing decision.

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13 Game-Changing Artificial Intelligence Startups

We just experienced the fifth consecutive quarter of rising venture investment in AI, despite the general venture capital slowdown. Take a peek at the artificial intelligence startups, because many of them are already looking at you. 6sense using AI to help companies like Cisco and IBM predict sales.

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Predictive Intelligence Might Pick Out Your Next Customer

Predictive analytics—the output of models built on complex algorithms for a specific use case—are becoming more accessible to companies in every industry, with platforms focused on business intelligence at the forefront of the movement. In the B2B world, platforms that provide predictive analytics are able to show sales and marketing teams exactly who to target for their next sale.

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Can Predictive Analytics Make Sales Funnel Management Work?

By adding external data, 6sense identified 1,800 prospects in Blue Jeans Network’s system that were ready to buy, but weren’t being actively pursued by the sales team. The 6sense model converted these leads at a rate that was 20 times higher than leads scored by Blue Jeans’ internal system — and with 66% fewer touches than with Blue Jeans-scored leads, according to 6sense.

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Artificial Intelligence Might Just Disrupt Know-It-All White Men

“Seas of data analyzed by swift cognitive computing could make the gut instincts of the executives who dominate business obsolete, according to Amanda Kahlow, the lone woman on a five-person panel at the MIT Technology Conference at the Massachusetts Institute of Technology on Saturday.

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Inside the Future of Predictive Analytics

“What 6sense lacks in vainglorious extrusions it makes up for in building its business intelligence platform as one of the vendors included in the Forrester report on the predictive analytics space from July 2015. According to Kahlow, the company now has 90 billion rows of unstructured B2B buyer behavioral data. Using that data alongside static information attributes about B2B companies, 6sense can find B2B buyers when they are in the market shopping for a solution.”

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Women Entrepreneurs Fuel Social Change and Economic Growth

“Even though Amanda Kahlow, San Francisco-based 6sense, is dedicated 24/7 to scaling her Big Data startup, she finds time to be an advisor to Girl Rising, an organization that works for global education of girls, and she openly talks about her staff as family.”

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Meet the Woman Predicting Sales for Dell, IBM and Dropbox

“Instead of the über-geek you might be expecting, non-technical founder and CEO Amanda Kahlow wears a big smile, cool braids, and pink lipstick. She loves meditation. She says the process of becoming a hot startup in the technical predictive analytics space has its roots in developing her own sense of self.”

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The 10 Most Fascinating People in B2B Marketing in 2015

“Amanda Kahlow represents the newest generation of B2B marketers, as a pioneer in deploying ‘intent data’ to help marketers get visibility into pre-funnel tech buyer behavior online. Her company 6sense has made waves for clients like Cisco and VMWare. I was also mesmerized by Amanda’s stories of her extraordinary childhood with two brothers Aaron and Thad—both tech marketing innovators in their own right.”

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The Current State of Machine Intelligence 2.0 

“Machine intelligence is even more of a story than last year, in large companies as well as startups. In the next year, the practical side of these technologies will flourish. Most new entrants will avoid generic technology solutions, and instead have a specific business purpose to which to put machine intelligence.”

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50 enterprise startups to bet your career on in 2016

“6sense was founded in 2013 and grew out of CEO Amanda Kahlow’s previous a sales-consulting company. 6sense offers what’s known as “predictive analysis” that helps salespeople find hot prospects.”

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2015 Women to Watch in B2B Marketing

“Our annual “Women to Watch” list features marketers from organizations big and small, each leading their marketing team with the passion, skill and technical know-how required for success in today’s constantly-evolving marketing landscape.”

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3 Powerful Stories That Will Inspire You to Seize Your Defining Moment

Opportunities rarely come knocking twice. Here are some successful business leaders who seized their moment.

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From Dreamforce ’15: Behavioral Analytics Are Transforming the B2B Sales Process 

Here are ten sales tools that deliver advanced analytics that made a particular splash at this year’s Dreamforce conference.

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The Data-Driven Rebirth Of A Salesman

6sense uses advertising technology software known as cookies to help customers identify the job titles and companies of the people who have visited their website.

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6sense: A ‘Central Nervous System’ For Sales And Marketing Organizations

The market for predictive analytics for revenue generation is hot right now, and 6sense believes that, by creating its own private network of data sources, it has an edge when it comes to perhaps the most important vector in this game: accuracy.

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B2B Marketers Flock To Predictive Analytics As Sector’s Promise Fuels Major Growth

“Predictive should act as the central nervous system powering all sales and marketing.” -Amanda Kahlow, 6sense

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How Tech Start-ups are Closing the Gender Gap

At San Francisco-based 6sense, CEO Amanda Kahlow treats everyone like family, which helps to create an inclusive environment. “It’s not all about the code, but it’s also about the person,” she said.

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6sense, Bombora Partnership Unites Predictive Analytics, Account-based Marketing

B2B predictive intelligence platform 6sense and Bombora, a provider of demographic and intent data solutions for B2B marketers, have teamed up to offer an integrated predictive account- and contact-based marketing solution.

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New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

This Forrester report describes where 6sense fits into the composition of this emerging market and helps B2B marketers determine which vendors to work with by matching process maturity to desired business outcomes.

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6sense And Bombora Partner On Predictive Tool For Real-Time Ad Targeting

6sense announced a partnership with Bombora intended to provide an integrated predictive solution for account-based marketing and real-time targeting of digital display ads. The integrated solution uses purchasing signals and predictive data to segment prospects by buying stage and display relevant ads.

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6sense and Bombora Come Together to Provide First Integrated Predictive Marketing Solution

Predictive intelligence platform for B2B sales and marketing, 6sense, and a leading provider of intent and demographic data solutions for B2B marketers across the globe, Bombora, have announced an alliance whereby they will provide the industry’s premier integrated predictive contact- and account-based marketing solution.

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This Startup Finalized A Critical Deal While Both Parties Were In Their Underwear

6sense won the shootout and Salesforce began negetiations to become an investor. Kahlow won’t reveal how much money Salesforce invested except to tell us it was “substantial and it makes a difference,” she says.

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How B2B Companies Automate Their Sales Forces

“Predictive intelligence solutions tap into all the data you know about your buyer—from past deals to interactions with emails, ads, website, plus firmographic and demographic data about the account and contacts involved in purchases” says Amanda Kahlow, CEO and founder, 6sense.

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Here Is How Amazon Preempted Google’s Assault On EC2 Spot Instances

“6sense, a company that built a B2B predictive intelligence engine is a marquee customer of ClusterK…After running an A/B test by swapping 50% of the Hadoop cluster with Balancer, a product of ClusterK, the company has seen a huge cost benefit. Within a few weeks, 6sense migrated their production cluster to run completely on ClusterK Balancer.”

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Cool Vendors in Data-Driven Marketing, 2015

“A new generation of marketing analytics applications provides nimble solutions to persistent problems, such as how to find and rank prospects or measure the impact of social marketing. This research helps digital marketers understand the benefits and risks of five new providers.”

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MarketingLand

Tips For Selecting The Right Predictive Intelligence Solution

“In today’s cross-channel digital world, prospects are self-educating. Seventy percent of the buyer’s journey takes place before a prospect hits your website or fills out a lead gen form…To succeed, you have to find buyers early before they find your competitors by tapping into the buying signals and intent data from the prospects you don’t know about.”

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40 Under 40 2015: 6sense CEO Has Sixth Sense for Keeping Clients, Employees Happy

“Don’t attach yourself to outcomes. Life is impermanent. You’ll have your highs and lows, and true peace is finding the stillness amongst it all,” says Amanda Kahlow, CEO and founder of 6Sense. She was honored at the San Francisco Business Times’ 2015 40 Under 40 event.

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Six Steps To Systematic Marketing, Powered By predictive Intelligence

In today’s world, finding buyers before they show up on your front door is the magic formula. Then you can engage in a timely and meaningful way to drive more sales.

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Uncovering New Revenue Streams Through Data, Predictive Analytics and Personalization

When Cisco implemented this technology via 6sense, they were able to improve predictions by 80% where they thought accounts were about to have a booking event, resulting in 5x more click-throughs.

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Meet the Tech Stars from 40 Under 40’s Class of 2015

San Francisco Business Times has released its annual 40 under 40 Class of 2015. Amanda Kahlow, CEO and Founder of 6sense, was one of the honorees.

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Recap: Data Driven Women with Amanda Kahlow

Although Amanda is a rarity in the enterprise and SaaS world (where only 6.5% of venture-backed startups have a female CEO, and only 1.3% of venture-backed startups have a female founder) her struggles are familiar to all entrepreneurs.

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The Missing Piece Of Marketing Automation That Could Change Everything

“Marketing automation platforms save time, improve efficiency and increase productivity; but, they do not provide deep insight into the 2.5 quintillion bytes of data being created every day as people move from screen to screen consuming information and making buying decisions…there is a relatively untapped technology that possesses the power to change everything: artificial intelligence.”

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The Software That’s Eating Marketing

In 2011, Marc Andreessen famously opined for the Wall Street Journal that “software is eating the world.” His observation has proven true in many sectors of the economy, and especially so in marketing.

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If You Need to Close More Deals, Consider Predictive Lead Scoring

“The ideal lead scoring system should show the ‘why’ versus a black-box approach,” said Alison Murdock, vice president of marketing at 6sense. “The ‘why’ tells sales reps what buyer activity led to the score so the rep can use the intelligence to drive a better-informed sales process.”

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Technology Vision 2015

“6sense’s software helps sales and marketing teams discover new prospects, identify the best ways to reach them, and predict their propensity to buy with up to 80 percent accuracy—effectively enabling companies to market to customers they don’t yet have,” describes Accentures Technology Vision 2015 (page 80).

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Capital/Gains

The enterprise data technology firm 6sense raised another $20 million as part of its now $36 million Series B funding round. Bain Capital Ventures led the round with participation from Battery Ventures and Venrock.

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Predictive Intelligence Company 6sense Raises $20M

Before last year, no one knew what 6Sense was. Now one of the darlings of the B2B data world has announced that it has raised an additional $20 million in funding. This means that the predictive intelligence platform has now raised $36 million in just a year.

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6sense Raises $20 Million In Series B Funding

“In today’s cross-channel digital world, your prospects are self-educating — most buyer activity is anonymous and 70% of the buyer’s journey takes place before a prospect hits your web site or fills out a lead gen form and agrees to be called or emailed,” said Amanda Kahlow, CEO of 6sense. “B2B lead generation is grossly broken, and it’s time to replace guesswork with real intelligence.”

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6sense Raises $20M for Sales, Marketing Predictive Analytics

“Buyers are out there, researching what they want and what they need and leaving traces,” Kahlow told me. “We believe that we have an 80 percent coverage of all the data sources on the B2B Web where that activity is happening.”

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6sense Raises $20 mln, Led by Bain Capital Ventures

Bain Capital Ventures has led a $20 million Series B funding round in 6sense, a SaaS-based predictive intelligence platform for marketing and sales. Previous investors Battery Ventures and Venrock also participated in the round.

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6sense Adds $20M to Help Companies Predict Customers’ Moves

Less than a year after launching , 6sense Inc. has added another $20 million to its coffers for big-data analytics software that predicts in real time when people are in the market for products, what they’re looking for and how much they’re likely to buy.

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6sense’s Predictive Powers for Sales and Marketing Help it land $20 Million

“Imagine a world where you can predict with above 85 percent accuracy who will buy, what they will buy, how much, what channel will reach them, what message will resonate,” CEO and founder Amanda Kahlow told VentureBeat via email.

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The Daily Startup: 6sense Helps Companies Predict Buyers’ Behavior

“The startup 6sense has raised $20 million for its big-data analytics software that predicts in real time when people are in the market for products, what they’re looking for and how much they’re likely to buy, Deborah Gage reports for Dow Jones VentureSource.”

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Predictive Analytics – A Case For Private Equity?

“Framed Data raises $2M, 6sense raises $12M,Reflektion raises $8M… The list goes on and on. What these companies have in common, aside from multi-million dollar investments, is that they are all in the market of predictive analytics. Predictive analytics is the art of making big data work by using past data to forecast future behavior…Predictive analytics is at the core of Data Science.”

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Announcing the Honorees for the 40 Under 40 Class of 2015

“Each year, we are amazed by the gutsy entrepreneurs that thrive in the Bay Area.” We’re proud to announce that Amanda Kahlow, 6sense CEO & Founder, was one of this year’s “gutsy entrepreneurs” and an honoree for the 2015 40 Under 40 Class.

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Exploring The Cutting-Edge: Predictive Marketing Analytics

“Unlike predictive lead scoring, which uses heuristics and static attributes to rank score existing leads, predictive intelligence taps into behavioral data from CRM and marketing automation and the much larger B2B web to identify buyers who are actually in market to buy specific products or solutions.” -Alison Murdock, VP Marketing, 6sense.

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Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing

The combination of this external data and internal data from customers’ websites and CRM applications allows 6sense to provide both “fit” and “intent” scores so marketers and salespeople can focus on prospects that look like other customers (fit) and are more likely to buy (intent).

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Your Votes Are In, See the Results for Founders to Watch Nominations!

We can’t tell you which five founders will be invited on stage to receive the Founders to Watch Award (you’ll have to come to the event for that) but we did already contact the five winners to let them know they were selected.

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Number of MarTech Companies Doubles To 2,000 In 2015

As this year’s marketing technology companies have nearly doubled, MarTech’s Scott Brinker explains marketing middleware companies, like 6sense: “The companies are really all about the data. They serve as central hubs of customer intelligence, pulling data from many different systems, and helping markers prioritize and coordinate multi-channel programs based on the insights they uncover.”

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5 2015 Predictions Only A B2B Marketer Would Care About

B2B Digital Marketing’s Eric Wittlake predicts “6sense will move beyond the biggest marketers and earliest adopters and will be nearly as common as marketing automation among mid-sized and large enterprise B2B marketers.”

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Exciting New Tools For B2B Prospecting

Biznology’s Ruth Stevens breaks down how 6sense “identifies prospective accounts that are likely to be in the market for particular products, based on the online behavior of their employees, anonymous or identifiable.”

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B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting

“By tying together descriptive data about the ideal buyer and activity data from marketing automation and the B2B web (blogs, communities, etc.), marketers can predict what companies will buy, when they will buy, how much they will buy, and in what time frame,” said Alison Murdock, Head of Marketing at 6sense.

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3 Ways To Use Your Data Today For Successful Marketing In 2015

Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1st, 2015.

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Dissecting the “Dataware” Technology Stack with Madrona’s Matt McIlwain

Likewise in online marketing, companies are moving from the marketing automation provided by the likes of Eloqua, Hubspot, and Marketo, to marketing intelligence from (…) 6sense.

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LIVE UPDATES From Web Summit in Dublin

Amanda Kahlow, CEO of 6sense says: “the world of analytics is dead” because analysis implies looking backwards and companies often don’t use what they see to move forward. Amanda says we need to use software to predict action using data.

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Guesswork to Science: How to Fix B2B Lead Generation With Intent Signals

Tapping into prospects’ intent activity data allows marketers to know exactly where their prospects are in their buyer’s journey and when they will have a need. 6sense’s customers use this data to target the top of the funnel.

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Salesforce Breaks a Wave and Builds a Platform

6sense: Predictive engine for identifying the propensity and timing to buy based on time-based and web-based data.

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Dreamforce: Finding meaning in Salesforce’s success

Wave should be fleshed out soon: 6sense…are among the predictive-analytics companies Salesforce announced as partners.

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3 Specialized Software Companies at Dreamforce Challenging the Status Quo

With predictive analytics pegged as the next big thing in sales, new and legacy vendors alike are developing (or acquiring) software with intelligent predictive capabilities. And while you’ll find a considerable number of companies pushing these types of products at Dreamforce, they often rely on lead scoring as a key component for identifying prospects and buyers. 6sense utilizes that knowledge as well, but it also does much more.

 

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The Wave Breaks, and the Analytics Cloud Is Revealed

Second, there is already a broad ecosystem willing to partner with Salesforce on this new wave. To gain a quick sense of the breadth and depth of this ecosystem, take a look at some of the vendors that have made an announcement on Monday, October 13th: 6sense

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4 Sales Tools You Need to Know About

Amanda Kahlow from 6sense showed us just how powerful data has become in the sales process. 1) 6sense allows sales to focus on the customers who are ready to buy now, and keep tabs on the prospects making their way through the funnel.

 

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Salesforce reveals Wave, its big, bad analytics cloud

Salesforce is announcing that it’s teaming up with several early-stage companies in the predictive-analytics market: 6sense, C9, Fliptop, Gainsight, Lattice Engines, Predixion, and Wise.io.

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How to choose the best predictive lead scoring vendor for your company

6sense may be the platform of choice for high-tech, manufacturing and other B2B enterprises focused on identifying new leads in the early stages of the buying cycle; the company tracks content consumption across thousands of B2B publisher sites, blogs, communities, forums and business directories to help it source leads.

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Considering a Predictive Lead Scoring Vendor?

6sense is a strong fit for high-tech, manufacturing and other b-to-b enterprises focused on identifying new leads in early buying cycle stages. For small and medium-size businesses (SMBs), other vendors may prove to be equally or more valuable.

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IBM to Sell Watson as a Big-Data Tool

For example, Splice Machine and 6sense, startups that have each raised under $25 million, are tailored to enable companies to analyze their marketing and sales campaigns.

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Five Ways to Remove the Guesswork from Sales

Today, predictive-intelligence solutions can tell you which prospects are in the market to buy and identify net-new prospects who have not yet raised their hands.

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6sense Finds B2B Prospects Using Web Site Activities

I mentioned 6sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.

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6sense Finds B2B Prospects Using Web Site Activities

I mentioned 6sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.

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Predictive marketing without data is like a Ferrari without fuel. Here’s how to gas up

Some of the players, for example, SalesPredict and 6sense, provide intelligent support for the full customer lifecycle, from scoring inbound leads to predicting customer churn.

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Tech Go-to-Market: Using Big Data to Focus on the Right Prospects Can Improve Sales and Marketing Effectiveness

With a new B2B technology buying cycle, traditional lead generation and scoring based on demographics and individual behavior is no longer sufficient. Provider marketers should leverage external data and predictive analytics to uncover who is most likely to buy, and focus resources on those targets.

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6sense Unveils Predictive Lead Generation Tool

6sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level.

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Why businesses that pass on data-driven marketing & sales tools might get left behind

And Xactly has gotten a lot of value out of 6sense, a startup that claims to be able to predict sales of specific products. Xactly was able to correlate 74 percent of the people 6sense was saying would buy with the ones Xactly thought was in the sales cycle, Xactly chief marketing officer and senior vice president Scott Broomfield said.

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6sense launches tool designed to pinpoint B2B buyer intent

FierceCMO’s Tequia Burt covers 6sense’s newest solution “which is designed to reveal B2B buyers’ intent to purchase specific products.”

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9 Lessons Learned at Fortune Brainstorm Tech

PC Magazine’s Michael Miller covers 6sense as a solution for “improving business-to-business prospecting, correlating website visits with known potential customers to help companies understand their best prospects and when they are actively looking for products.”

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GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow

The fastest-growing B2B companies succeed by optimizing their marketing automation and CRM tools. Behavioral big data and predictive analytics are the key to this optimization, a fact CRM giants are quickly realizing.”

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Catching Worms

For me, waking up early isn’t a struggle; it’s an opportunity to stay ahead of the competition.”

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How To Use Predictive Intelligence to Target the Right Buyers and Close More Deals

“With 60 to 90 percent of buyers making their purchase decisions before they hit an organization’s sales funnel, marketing and sales are turning to predictive intelligence to capture unknown prospects and target the right leads.”

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6sense is using predictive analytics and big data to make sales and marketing more effective

“A Q&A with 6sense co-founders Amanda Kahlow and Viral Bajaria.”

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6sense, Duetto Sweep DataBeat Awards

Two Battery Ventures companies–predictive-analytics engine 6sense Inc. and Duetto, a SaaS-based, revenue-strategy company for the travel and hospitality industry–swept the DataBeat Innovation Showdown awards during the conference in San Francisco in May.”

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Hard knock life for this family led to 3 CEOs & 4 startups

6sense examines structured and unstructured data to identify potential customers for companies’ goods and services. Between 6sense’s core technology, early customer traction, and venture capital, Kahlow’s startup has a promising future.”

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Female-Founded 6sense Launches B2B Big Data Tool with $12M in Funding

6sense is one of the 1.3 percent of venture-backed startups with a female founder. CEO and founder Amanda Kahlow discusses how she’s shaking up big data.”

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6sense launches predictive analytics service for the whole funnel

“Our big differentiator is that we’re uncovering net new companies and new contacts at every stage of the sales cycle, not just prioritizing the known that are leads in your marketing automation. We can see activity across the entire Web and make strong predictions at every stage of the sales cycle.”

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Why 6sense is a MUST for Sales! (Interview with CEO, Amanda Kahlow)

“Just yesterday  6sense won the DataBeat Innovation Showdown, Early Stage Companies… it’s very clear that 6sense will soon be a MUST HAVE for all companies reliant on sales.”

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Battery Ventures and Venrock Back 6sense with $12 Million

Our magic is in taking time-sensitive data [and combining it with unstructured data, like activity on thousands of B2B publishers sites] along with [structured] behavioral data to create a behavioral catalogue to make sense of data across the Web.”

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Deals of the Day

“6sense, a San Francisco-based predictive intelligence engine for B2B companies, has raised $12 million in Series A equity and debt funding. Battery Ventures and Venrock co-led the round, and were joined by Silicon Valley Bank.”

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The Daily Startup

“6sense has emerged with $12 million in funding for Big Data technology that helps companies find previously unknown prospective customers before they’re ready to buy.” 

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CrunchBase Daily

“6sense is emerging from stealth today with a predictive intelligence platform capable of identifying potential business customers with 80% accuracy. Founded last year, 6sense currently serves a number of large IT-related companies including Cisco and PureStorage and will use the new funds to add new customers in the hospitality, manufacturing, healthcare and financial services businesses.”

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6sense launches with a $12M Series A round to help companies find motivated customers

“The company is competing in an increasingly crowded data-driven marketing intelligence space with a product that taps into behavioral data to help marketers and salespeople predict when customers are actively looking to buy, and then take action to reach them.”

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6sense Emerges With $12M for Predictive Marketing

“6sense Inc. has emerged with $12 million in funding for Big Data technology that helps companies find previously unknown prospective customers before they’re ready to buy.”

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6sense decloaks to launch ‘predictive intelligence engine’ and raise $12 million

“After operating in stealth for a year, B2B startup 6sense has officially launched. Customers include NetApp, Cisco, and other heavyweights.”

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Predictive marketing startup 6sense launches with $12M in funding

“6sense, a startup using machine learning to help companies predict who’ll buy their products, launched on Monday along with $12 million in venture capital from Battery Ventures and Venrock.”

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This lead-prediction startup pings you when a potential customer enters your market

6sense not only has a relationship with these sources and can therefore know that this company has been looking into routers, but 6sense also knows that companies of that size typically start prospecting new routers at a certain time ahead of when they actually put in an order.”

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6sense, A Predictive Sales Intelligence Tool, Exists Stealth With $12M Led By Battery, Venrock

 

“In the latest development in this space, 6sense – a startup that was created out of a consulting project at Cisco — which is now a customer – is emerging from stealth, with $12 million in backing and a host of large IT businesses beyond Cisco already signed on as customers. 6sense claims its platform can identify potential business customers with 80% accuracy.”

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Not All Big Data is Created Equal

While the role of descriptive data is paramount to any marketing initiative, behavioral data is the key to solving some of the more in-depth marketing challenges, such as understanding the timeframe your customer is likely to buy in or who else might be involved in the decision-making process.”

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The End of Dumb Software

“Thankfully, many startups are re-inventing CRM around big data and predictive analytics including companies like 6sense (…). Be on the lookout for these companies as they can help your sales reps close more deals and generate more revenue.”

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8 Ways To Build And Use The New Breed Of Data-Driven Applications

“6sense* is a new SaaS company that analyzes B2B website traffic and third party data to predict which prospects are most likely to buy from you, what they will buy, when they will buy, and how much they will buy.”

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B2B Marketing’s Big Data Destiny

“Technology entrants like 6sense (…) are beginning to deliver solutions that let marketers develop these models without hiring a herd of data scientists. Savvy B2B marketing executives should look into solutions like these to help their teams spot which buyers are most likely to buy specific products.”

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40+ Ways to Improve Your Digital Strategy in 2014, Part Three

“The data is at your fingertips, easily accessible and technology has finally delivered on the promise of ‘data driven’. The challenge lies in today’s marketers to expand their thinking beyond historical norms and boundaries.”

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If You’re A Woman With A Startup, These Investors Are Most Likely To Give You Millions

“So which investors are doing their part to help change the ratio and fund more female founders?”

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