Making the Most of Oracle MME 2016 and Las Vegas

 In News and Events


Planning for Vegas

Las Vegas is America’s playground and for three days in April it will also be the center of modern marketing. Whether you’re a Vegas veteran or have never stepped foot in a casino, here’s what you should know if you want to make the most of your time at Oracle MME.

I’ve been a road warrior and field marketing leader for over 25 years and with the benefit of experience, have learned some of the secrets to surviving business in Vegas. I’ve outlined some of my best tips for Vegas and Oracle MME below, and if you want to know more, or just want to connect, please reach out over LinkedIn.

Let’s get started.

Resting for Vegas

Las Vegas is known for many things, but being Zen is not one of them. Make sure you rest up and get some extra zzzzz’s before the event and drink plenty of water before, during and after. 

Where to stay

Oracle MME is being held at the MGM Grand. If you haven’t been there, it’s one of the largest casino hotels and has some of the best restaurants, clubs, pools and theaters in all of Vegas. However, if the thought of walking through a smoky casino to get to your room isn’t your style, I recommend staying at The Signature, the spa wing of the MGM Grand. The convention center is in the middle of the two hotels, and The Signature has the benefit of larger rooms and its own entrance, meaning you don’t have to walk through the casino to get to your room.

Getting around in Vegas

Las Vegas downtown is essentially made up of eight city blocks, but knowing how to get around will mean the difference between an amazing experience and a profoundly frustrating one. First things first: DON’T RENT A CAR. Driving around The Strip at any time is difficult and at night, it’s near impossible. If you need to grab a car and have 4-6 people in your group, the best thing to do is to hire a private limo. You won’t have to stand in long taxi lines or wait for an Uber or Lyft.

My preferred method of transportation in Las Vegas is walking! Nothing is that far away and there is a lot to see. So a plan in a few extra minutes of travel time, grab a bottle of water and add a few steps to your day. If walking isn’t an option for you, check out the Monorail. It’s an easy and inexpensive way to get around the main hotels on The Strip. The Monorail begins inside the MGM and makes it easy to reach any of the main destinations on The Strip.

Eating well

There is a temptation when it comes to Las Vegas to eat badly, but if you want to make the most of your time here, make smart decisions. Stop by the Whole Foods on Las Vegas Boulevard on your way from the airport and stock up on produce, healthy snacks and water. You’ll probably end up eating out for dinner, so try to make your breakfast and lunch as healthy as possible! Drinking a lot of water will also mean the difference between making it through the whole event or burning out early.

Get active

If it’s your first time to Vegas don’t miss the Ferris Wheel, AKA the “High Roller” located at the east end of the LINQ Promenade. You’ll get an unbeatable view of the whole city, see all the craziness below and get a chance to reflect for a moment, before you’re right back in the mix of it all.

I’m an adrenaline junkie, and if that’s your thing too, check out the Big Apple Roller Coaster ride at the New York, New York Hotel, and the SlotZilla Zip Line on Freemont Street. If you’re more outdoorsy, you can take in a hike or go rock climbing at Red Rock Canyon.

Have fun

Vegas has more clubs, restaurants, bars and shows than you can possibly take in with one visit. If you want to check out one of the newest clubs in the city come to Omnia at Caesars Palace on Wednesday night (April 27). DemandGen’s very own CEO, David Lewis will be the guest DJ for the night. For passes, stop by the 6sense or DemandGen booth or send me a personal note.

If you want to venture further down the strip, I’m a huge fan of Ghostbar Rooftop at The Palms and the House of Blues Foundation Room at Mandalay Bay.

What not to miss at Oracle MME

At the event itself make sure to attend the 10th Annual Markie Awards at 8pm on Tuesday and the after party at 10pm! Both are a great time and a good way to connect with people after a busy first day.

Tuesday from 11a-12p, please join us for the Oracle Marketing AppCloud Best Practice Session.  Our CEO, Amanda Kahlow, will be joined by other industry thought leaders, to lead this panel session featuring Predictive Analytics and ABM.  Please register here and meet us in room 301-302 (3rd Floor) of the MGM Grand Conference Center.

Wednesday, don’t miss Mark Hurd’s keynote at 9am and make sure to check out the Wizard Bar for 1:1 conversation with product experts. Make sure to check out the Expo floor and come visit the 6sense booth and mention this blog post for a special prize.

Wednesday night will end with a customer appreciation event at 7:30pm. Don’t miss what will be a great show!

After the event

Well before the event, it’s a very good idea to plan your post-event follow up. Since your goal will have been to learn from marketing technology leaders and expand your professional network, make sure to capitalize on all the conversations you’ve had. Draft and queue up thank you emails and after the event is over, be the first to reach out to schedule follow-up conversations where they make sense.

Also, schedule a debrief internally so your team can share what they have learned, what you are interested in exploring further and what you want to try to take advantage of moving forward!

Finally, if you’re a B2B marketer looking to learn more about predictive intelligence and how data can help fuel your company’s growth, shoot me a message and we can connect at the show!

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