Marketers who speak the language of revenue are in high demand these days. Here are 5 things you must do to track your marketing to revenue.
A look at 5 recommendations from SiriusDecisions' Kerry Cunningham for rolling out predictive intelligence into your sales development.
What do 1521 B2B marketers say about their content marketing strategies?
With the right tools, practices and data, website personalization is more possible (and effective) than ever. Here's why.
It’s easy to get caught up in the hype of a new technology, so we've gathered 2 people with their feet on the ground to discuss predictive.
It’s easy to speak in broad strokes about digital transformation and how marketing and businesses overall are being affected. We can talk about the growing number of tools designed to attack [...]
In the third installment of our Implementing Predictive Intelligence series, we wrap up our look at Cisco’s approach to and learnings from rolling out auto-qualified leads. Our previous posts [...]