The relationship between sales and marketing is often contentious, and here’s why. Marketing and sales are accountable for different metrics, have different best practices, speak different [...]
A few weeks ago, in a webinar featuring Cisco, SiriusDecisions and 6sense, we presented the best practices and common pitfalls of rolling out predictive intelligence. In this second installment [...]
What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It's a fact; your prospects and their priorities change over time. So how do [...]
How B2B companies are using predictive intelligence to uncover prospects who are doing relevant research outside your website.
Content is still king, according to a recent survey of 100 CMOs (B2B and B2C) conducted by IBM and the CMO Club. And that’s where the dollars will go. The study looked to measure CMOs future [...]
You don’t have to look far to find a compelling case to implement predictive intelligence. Enterprise B2B companies report growing pipelines and sky-rocketing conversion rates – the pay-off for [...]
6sense is thrilled to announce that it has joined the Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business, with a 1% equity [...]
6sense will contribute 1% of its equity to improve communities around the world SAN FRANCISCO, Sept. 15, 2015 /PRNewswire/ — DREAMFORCE 2015 — 6sense, a leading predictive [...]