Implementing Predictive Intelligence Part 2: Cisco's Path to Auto-Qualified Leads

A few weeks ago, in a webinar featuring Cisco, SiriusDecisions and 6sense, we presented the best practices and common pitfalls of rolling out predictive intelligence. In this second installment [...]

CMO Survey: Bigger Budgets to Spend Across the Buyer’s Journey

Content is still king, according to a recent survey of 100 CMOs (B2B and B2C) conducted by IBM and the CMO Club. And that’s where the dollars will go. The study looked to measure CMOs future [...]

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