Implementing Predictive Intelligence Part 2: Cisco's Path to Auto-Qualified Leads

A few weeks ago, in a webinar featuring Cisco, SiriusDecisions and 6sense, we presented the best practices and common pitfalls of rolling out predictive intelligence. In this second installment [...]

CMO Survey: Bigger Budgets to Spend Across the Buyer’s Journey

Content is still king, according to a recent survey of 100 CMOs (B2B and B2C) conducted by IBM and the CMO Club. And that’s where the dollars will go. The study looked to measure CMOs future [...]

Dreamforce 2015: Predictive Takes Center Stage

It’s Dreamforce time again. This year, what you’ll learn and who you’ll hear from should trump the traffic jams and Uber surge pricing. Predictive intelligence is squarely front and center on the [...]

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