Inside INmarket: Q&A with Forrester VP and Principal Analyst Laura Ramos

Laura Ramos, VP and Principal Analyst at Forrester, is a leading expert in business-to-business marketing. Hear her speak at INmarket during her presentations, “How Analytics Help B2B Marketers [...]

The B2B Agency Perspective On Data-Driven Marketing: An Interview With Bob Ray

Bob Ray has been with DWA since 2012, where his main focus has been helping customers develop next-generation communications plans by providing strategic insights into how media influences [...]

Outsell your Competition: Sales Funnel Dynamics and the Digital Footprint

A sales team without predictive intelligence and a sales team with predictive intelligence play two different games. The former plays the game of guesswork by knowing only whether prospects meet [...]

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