Where to see 6sense at #SDSummit 2015
Grab those cowboy boots, rally your colleagues, and head down to Nashville for SiriusDecisions Summit. 6sense is proud to be a titanium sponsor – look for the big booth. Come see us there or join us for one of four case studies.
Tuesday May 12
Case study: Needles in the Digital Haystack: How Xactly Found $1.7 Million in New Opportunities
2:45pm – 3:30pm
Join 6sense and Xactly’s Director of Marketing Operations Hanne Venables to hear how 6sense helped Xactly connect the anonymous to the known to find new in market buyers early in their journey, how Xactly uses 6sense data to alert sales of new opportunities and keep them informed about the progression of their prospects, and why predictive lead scoring solutions leave billions of opportunities on the table for your competition.
Case study: How CSC Uses Predictive Intelligence to Expose the “Why” Behind their Buyers’ Needs
Nick Panayi, Head of Digital Marketing and Global Brand at CSC, will take the stage to talk about what types of data feed into the “why” behind buyers’ needs and how this data can help companies target buyers earlier, how 6sense helps CSC combine its ideal buyer profile with intent scores to get a clearer picture of the needs of its prospects, and how to turn data into meaningful sales information like buyer activities, product interest, and buyer timelines.
Case study: Adding Brains to the Brawn: How Lenovo Made Marketing Automation Smarter
Michael Ballard, Demand Strategy & Operations Manager at Lenovo, along with 6sense, will speak to how you can use buyer intent and signals to trigger smarter campaigns, the best ways to personalize campaigns based on buying stage and product interest, as well as how demand generation is broken and why predictive lead scoring has little hope of fixing it.
Wednesday May 13
Case study: The Promise of Predictive Intelligence: How Cisco Finds New Buyers Early in their Journey
Cisco’s Vice President, Global Demand Center, Joseph Puthussery, will share how Cisco and 6sense use intent data plus machine learning to know who to reach with what message across which channel to encourage the best possible chance to move the buyer to the next stage of their journey. This session will also cover the ways Cisco uses predictive intelligence across all sales and marketing channels, and how Cisco saw a 9x increase in MQL to SQL conversion from the average campaign and a 3x increase from their best campaign before 6sense.
6sense: How to Use Predictive Intelligence to Find In-Market Buyers
Product Showcase Theater, Marketplace
Learn how 6sense predicts who will buy what when. Learn how 6sense scores existing leads and opportunities and finds NEW in-market-to-buy prospects based on powerful data science and billions of rows of time-sensitive intent interactions.
What’s a trade show with out a party?
Join 6sense, TrackMaven, and ReachForce on Tuesday May 12 at 7:45pm for Nash Bash, a night of drinks, hors d’oeuvres, and Nashville fun after Day 1 of Sirius Decisions Summit. Enjoy one of our signature cocktails or stay a while and relax in the atrium under the trees at the Conservatory Wine Bar at the Gaylord Opryland.