6sense Raises $20 Million – Predictive Intelligence Platform Uncovers In-Market B2B Buyers
Series B Funding Led by Bain Capital Ventures
SAN FRANCISCO, CA–(Marketwired – February 19, 2015) – 6sense today announced a $20 million Series B funding round led by new investor Bain Capital Ventures, bringing the company’s total financing to $36 million. The new funding comes less than a year afterlaunching the company’s SaaS-based predictive intelligence platform and closing Series A funding. Early investors Battery Ventures and Venrock also contributed to the round. BCV partner Indy Guha will join the 6sense board.
6sense has quickly emerged as an early leader in the fast-growing market for predictive B2B marketing and sales intelligence. Founded in April 2013 by CEO Amanda Kahlow, 6sense has assembled an impressive enterprise customer roster including Cisco, Dell, NetApp, VMware, NetSuite, CSC, Lenovo, CBS Interactive and more.
The 6sense platform is used by B2B sales and marketing leaders to identify net-new, in-market buyers while prioritizing known prospects — predicting with 85 percent accuracy who will buy, when and how much. Early results include:
- 9X increase in marketing-to-sales qualified lead conversions;
- 2/3 fewer sales touches to convert leads to opportunities;
- 2X increase in opportunity size with 70% new prospects found by 6sense; and
- Identification of a $900K prospect that was about to buy from a competitor, but instead became the company’s third largest deal in their history.
“B2B lead generation is grossly broken, and it’s time to replace guesswork with real intelligence,” said 6sense’s Kahlow. “In today’s cross-channel digital world, your prospects are self-educating — most buyer activity is anonymous and 70% of the buyer’s journey takes place before a prospect hits your web site or fills out a lead gen form and agrees to be called or emailed. Unlike simple predictive lead scoring tools that wait for a lead to come in, 6sense proactively identifies new buyers early in the buyer’s journey — so our customers can get ahead of their competition and hyper-target their sales and marketing efforts to accelerate growth.”
The 6sense platform combines robust data science and machine learning with a groundbreaking one-of-a-kind “Buyer Intent Network” that captures time-based, structured and unstructured behavioral data from thousands of sources. The platform currently processes billions of rows of buyer intent data every month from search engines, industry trade publications, blogs, forums and communities. As a result, 6sense is uniquely equipped to help its customers identify prospects in new markets and verticals — or find buyers with a need for products in new market categories.
“Predictive intelligence will fundamentally transform B2B marketing and sales, and 6sense is uniquely positioned with major enterprise customers that have demonstrated what’s possible,” said BCV’s Guha. “We believe enterprise software is moving to a 3.0 model — which we call Adaptive Software — where machine learning and data science are embedded in the solution. Modern marketers are feeling the pressure of trying to harness the data exhaust from increasingly digital buyer journeys. 6sense’s ability to analyze the entire buyer journey is a powerful differentiator.”
6sense will use the new funding to grow its development and data science team, accelerate marketing and sales investments, and expand customer engagement in new vertical markets. 6sense will also host its first annual “INmarket” user conference in July — details to be announced in March.