Oh, The Places You’ll Go (This Spring): 5 Must-Attend B2B Marketing Events

 In B2B Marketing, Predictive Intelligence

Networking, learning, honing our craft—these things are in our nature, as marketers. It just so happens that events and conferences are some of the best places to do this. We’ve handpicked the “must-attend” spring 2015 marketing events – make an effort to catch at least one of these events and stay on your marketing A game this year!

  1. SXSW Interactive Festival

Why You Should Go: SXSW Interactive is the best place to catch a glimpse of tomorrow’s technology, today. Bonus: you can network before the event with other attendees using the cool online platform SXsocial.

Not To Miss:

  • The keynote speakers – the crux of each day’s presentations. These hour long keynotes, touching on today’s most innovative uses of technology in business, will feature inspiring industry leaders like Paola Antonelli, MoMA; Princess Reema Bint Bandar Al-Saud, Alfa Intl; Martine Rothblatt, United Therapeuticcs.

You’ll Find Us Here:

  • March 17: The $2 Billion Promise of Predictive featuring Joseph Puthussery, Cisco and our very own CEO and Founder, Amanda Kahlow. What’s the promise about? $2 billion is the revenue Cisco believes it can earn in the next two years by integrating predictive intelligence into its marketing and sales systems. Trust us, you’ll want to hear this.

When & Where:

  • March 13-17, 2015
  • Austin, TX


  1. Predictive Analytics World

Why You Should Go: Stay informed about the rapidly changing space of analytics with this core conference featuring the top-most analytical top authors, experts, and business thought leaders in the industry.

Not To Miss:

  • March 31: Session on “It’s Not a Black Box! Explaining Predictive Models to the Masses.” For strategic marketers new to predictive models, trusting the numbers can feel like defying your instincts; this session is sure to reveal some of the “magic” behind the numbers.
  • April 2: Workshop on “The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes.” Another great talk for individuals who are interested in the true “nuts and bolts” of predictive analytics.

When & Where:

  • March 29-April 2, 2015
  • Marriott Marquis, San Francisco, CA


  1. SiriusDecisions Summit

Why You Should Go: This year’s conference is themed “Outperform: Strategies for Intelligent Growth,” so you know it’s going to be good. Not to mention it’s the conference’s 10th anniversary, so it’s sure to be bigger than ever! The event features over 50 analyst sessions showcasing SiriusDecisions’ cutting-edge research, newest models, and innovation-refreshed best practices.

Not To Miss:

  • May 14: Breakout Session on Advanced Demand Creation – “Lead Scoring: Next Generation Approaches” is guaranteed to be great insight on the up and coming marketing technologies beyond lead scoring, for example predictive.
  • May 14: “Demystifying B-to-B Buying for 2015 and Beyond” will shed light on how and why the B2B buying process is changing, both today and tomorrow.

You’ll Find Us Here: We’ll be on stage alongside one of our customers for a real case study about predictive intelligence in action. Time to be announced shortly!

When & Where:

  • May 12-15, 2015
  • Nashville, TN


  1. eMetrics Summit (Marketing Optimization)

Why You Should Go: Searching to convert data into customer insights? This is the conference for you. It’s all about tapping into customer data to drive business strategy.

Not To Miss:

When & Where:

  • March 29-April 2
  • Marriot Marquis, San Francisco, CA


  1. MarTech

Why You Should Go: MarTech is all about merging marketing and technology in fresh ways. This annual event explores the breadth of marketing technologies available today, and highlights best practices for marketers adopting and utilizing these technologies.

Not To Miss:

  • March 31: Hubspot advisor Jill Rowley’s session on “What Does Marketing and Martech Have to Do with Social Selling?” It’s clear today’s buyer-sales dynamic has changed, and the buyer has more agency and knowledge in the buying process. Jill will cover ways sales can remain visible and relevant to the modern buyer. (PS – Here’s Jill speaking to us about predictive intelligence vs. predictive lead scoring at Dreamforce.)

When & Where:

  • March 31-April 1
  • Hilton Union Square, San Francisco, CA


These are just a few of the events we have blocked out on our calendar – what does your calendar look like? Where will you be this spring? Share your list with us on Twitter: @6senseinc. Happy conference-ing!

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