Will artificial intelligence (AI) and machine-learning make certain jobs redundant? It might sound like science fiction, but many industry observers are actually concerned.
If you’ve seen Scott Brinker of Chief Marketing Technologist’s supergraphic this year, then you’re probably not surprised by IDC’s latest prediction: CMOs will drive $32.3 billion in [...]
We recently sat down with Jim Sterne, founder of the eMetrics Summit, to hear what’s going on in today’s big data universe, as well as what’s on tap for the eMetrics Summit 2015. Here are a few [...]
Not only has Scott Brinker of Chief Marketing Technologist succeeded in creating one of the most iconic supergraphics in B2B marketing, he may have very well coined the term supergraphic. Revered [...]
FierceBigData’s Pam Baker in “What B2B marketers can expect from big data this year,” sums up a recent dialogue with SiriusDecisions on big data usage among marketing and sales. SiriusDecisions [...]
Big data vs. small data: is it war? Amidst the rising buzz about data-driven marketing, AdAge posted an article taking a stance against big data. Author Jeff Hassemer, chief product officer at [...]
Networking, learning, honing our craft—these things are in our nature, as marketers. It just so happens that events and conferences are some of the best places to do this. We’ve handpicked the [...]