With predictive technologies evolving so rapidly, it’s a common mistake to put lead scoring, predictive lead scoring and predictive intelligence in the same bucket. Let’s review the differences.
This week, Daniel Burrus, founder and CEO of Burrus Research explained why companies (can we qualify what kind) are still struggling with the implementation of big data technologies in their [...]
This week I spoke at TMForum Live’s Digital Disruption 2014 conference as part of the Customer Centricity & Big Data Analytics Forum. Read on to hear about the best parts of the discussion.
In part 2 of our “Crystal Ball: Predictions For 2015” series, we connected with leaders in B2B sales and asked them what they thought would be the biggest B2B sales trend of 2015.
B2B Marketing is one of the most rapidly transforming spaces, fueled in large part by technological advances that are changing the way we choose to communicate with our buyers, and the way those [...]
Earlier this week Pam Baker of FierceBigData discussed the slow shift to cross-industry adoption of predictive technologies. Read on to find out why it’s a timely discussion.
SiriusDecisions, Cisco and 6sense to Host Webinar on How Companies Can Jettison Traditional Lead Scoring in Favor of Predictive Intelligence
This morning we published a press release detailing the upcoming webinar. Here’s a link to the full release. Here’s what Amanda Kahlow, CEO & Founder, had to say about the [...]