Lessons from the Experts: CSC’s Modern Marketing Machine
Nick Panayi, Head of Global Brand & Digital Marketing at CSC (and a 6sense customer) recently shared his company’s experience and practice of building a modern marketing presence suited to the digital era. At the ITSMA conference, Nick’s team received several awards and accolades for their thought leadership and analytics work.
CSC is a global leader of next-generation information technology (IT) services and solutions, and as such, a re-formulation like this requires a careful orchestration of people, technologies and business practices that make up the marketing umbrella.
In his presentation, Nick presents their complete digital marketing platform, from the team it takes to run it to the technologies (including 6sense) that drive award-winning, growth-generating results for their company. See the full presentation here.