Join SiriusDecisions, Cisco, and 6sense for a Webinar on #PredictivePreparedness – Dec 12

As a data-driven B2B marketer, you know about traditional lead scoring. It’s complex, difficult to implement, and typically yields minimal results. Enter predictive: a new breed of technology [...]

Man Vs. Machine: How Will We Coexist In The Data Age?

Could big data and machine learning replace the mundane tasks that we currently pay humans to do? FierceBigData’s Pam Baker argues that a future that “maximizes the benefits of AI and automation [...]

3 Ways To Use Your Data Today For Successful Marketing In 2015

Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. [...]

Lessons from the Experts: CSC’s Modern Marketing Machine

Nick Panayi, Head of Global Brand & Digital Marketing at CSC (and a 6sense customer) recently shared his company’s experience and practice of building a modern marketing presence suited to [...]

Guesswork to Science: How to Fix B2B Lead Generation With Intent Signals

Wasted marketing budgets fueled by spray-and-pray marketing tactics. Low marketing-to-sales lead conversions. Poor alignment between sales and marketing teams. Do these scenarios sound familiar [...]

Starting 2015 Planning? The Must-Read List for Marketers Considering Predictive Solutions

With Q1 2015 planning already underway, many marketers are starting to think about ways to integrate predictive solutions into their marketing and demand generation operations. Whether you’re new [...]