6Sense Brings Its Predictive Intelligence Engine to the Oracle Marketing AppCloud to Help Customers Identify Prospects That Are Highly Likely to Buy
SAN FRANCISCO, CA–(Marketwired – September 29, 2014) – 6sense, a B2B predictive intelligence engine for sales and marketing, today announced that it has become an Oracle Marketing AppCloud partner. Oracle customers can use 6sense to personalize their nurture and outreach campaigns and deliver highly qualified leads to sales teams.
6sense uncovers net-new companies and contacts and prioritizes known prospects ready to buy now, predicting with more than 80 percent accuracy when a company or contact will buy, what they will buy, and when.
Unlike basic predictive lead-scoring tools that rely on static data, demographics, and firmographics, 6sense ties together multiple sources of time-based activity data and static data to make its predictions. Sources include data from customers’ CRM systems, Oracle, and weblogs, along with billions of rows of third-party behavioral intent data from the B2B web — publishers, blogs, communities and more.
Data is continuously ingested into the 6sense platform, allowing the 6sense rules engine to auto-trigger propensity-to-purchase scores for new and existing leads based on a customer’s unique business rules. 6sense scores are sent to Oracle via API providing Oracle customers with valuable information about each lead including: where the account is in the purchase cycle; the products they are interested in; and the likelihood and timeframe to purchase. 6sense updates scores as new activity occurs or new contact or account data is introduced.
“6sense is thrilled to be part of the Oracle Marketing AppCloud as many of our customers are using Eloqua to support their lead-generation and sales activities,” said Amanda Kahlow, CEO, 6sense. “6sense is the only predictive intelligence solution to deliver new prospects to its customers by tying together intent and attribute data from across the B2B web. Our use of intent data in our predictive models indicates exactly which companies and contacts are highly likely to buy.”
To learn more and get started, visit 6sense on AppCloud.