6Sense and Marketo Partner to Help Customers Target New Buyers at Every Stage of the Funnel

 In News and Events

SAN FRANCISCO, CA–(Marketwired – September 23, 2014) – 6Sense, a B2B predictive intelligence engine for sales and marketing, announced today that it has joined the Marketo LaunchPoint™ Ecosystem, the most complete ecosystem of marketing solutions. Marketo customers use 6Sense scores and insights to deliver personalized nurture and outreach campaigns and push highly qualified leads to sales teams.

6Sense uncovers net-new companies and contacts and prioritizes known prospects ready to buy now, predicting with more than 80 percent accuracy when a company or contact will buy, what they’ll buy and when.

Unlike basic predictive lead-scoring tools that rely on static data, demographics, and firmographics, 6Sense ties together multiple sources of time-based activity data and static data to make its predictions. Sources include data from customers’ CRM systems, Marketo, weblogs, along with billions of rows of third-party behavioral intent data from the B2B web-publishers, blogs, communities, etc.

Data is continuously ingested into the 6Sense platform, allowing the 6Sense rules engine to auto-trigger propensity-to-purchase scores for new and existing leads based on a customer’s unique business rules. 6Sense scores are sent to Marketo via API providing Marketo customers with valuable information about each lead including: where the account is in the purchase cycle; the products they are interested in; and the likelihood and timeframe to purchase. 6Sense updates scores as new activity occurs or new contact or account data is introduced.

“6Sense is thrilled to partner with Marketo,” said Amanda Kahlow, CEO, 6Sense. “This partnership supports us as we continue to be the only predictive intelligence solution to deliver new prospects to our customers by tying together intent and attribute data from across the B2B web.”

Marketo LaunchPoint™ is the most complete ecosystem of marketing solutions. It’s not just a place for technology integration; it is a system of resources that brings the best technology, expertise and customer experience together, so marketers can drive better results in less time. LaunchPoint™ includes some of the world’s most innovative, best-of-breed marketing solutions, spanning all areas of marketing including: analytics and big data, content marketing, events and webinars, lead data, lifecycle marketing, online ads & campaigns, sales tools and social media.

“Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business,” said Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo. “We’re excited to have 6Sense join LaunchPoint™ so our customers can choose this innovative solution to work alongside Marketo’s customer engagement platform and help them build long-term relationships with their customers.”

To learn more and get started, visit 6Sense on LaunchPoint.


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