How To Fix The Content Marketing Problem With Big Data, Marketing Automation And Good Analytics

[Original post appeared in OMI’s blog. Read it here.]   83% of marketers are clueless on the value of content marketing, latest research reveals. The new content marketing research [...]

Interview With DMN 40 Under 40 Winner Zak Garner

Head of Customer Success, Zak Garner, the latest addition to the 6sense team, has worked in digital media planning for B2B technology companies for the last seven years. During that time Zak has [...]

Findings Of Our Predictive Intelligence Webinar Survey

Thank you to everyone who joined us for Wednesday’s “How can you use predictive intelligence to target the right buyers and close more deals?” webinar, led by Matt Heinz and 6sense’s own Amanda [...]

How Can You Use Predictive Intelligence To Target The Right Buyers And Close More Deals? [Webinar Sneak Peek]

If you work in demand generation, marketing or sales and you’re not sure how to apply predictive intelligence to what you do, join me on July 9 for a webinar all about it. Matt Heinz, president [...]

Goal! – Lead Scoring vs. Predictive Scoring

If you’re a marketer, you’ve probably heard of lead scoring. Let’s recap: Lead scoring is a “rules-based” technique to help you organize and prioritize sales-ready existing customers by using [...]