June 13 Weekend Reading: What Did You Miss This Week?

 In Predictive Intelligence
A roundup of this week’s most informative industry news and resources on B2B sales and marketing, predictive analytics, big data, and more.



  • IT Spend On The Rise For CMOs, SAP Innovation Blog
    • “These days, the CMO is operating at the center of the enterprise, laser-focused on executing market strategy and strengthening customer relationships. Toward this end, CMOs are increasingly making IT investments in this cloud and Big Data-driven age.”



  • Machine Learning: Interview with Data Scientist Mio Alter, 6sense Blog
    • “We’re pioneering some exciting things when it comes to prediction, ideas which require deep knowledge about temporal influencers of data. For example, if we only have a current snapshot of the data, can we use that to infer the state of the world at other points in time? I can’t say more on this just yet, but it’s going to be big.”





Don’t forget, register today for the July 9 “Demystifying Predictive Analytics” Webinar: https://www.brighttalk.com/webcast/10939/115957




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